Originally posted on The Art of Living:
Running a startup puts a ton of responsibilities on your plate. From marketing to sales, ghetto-HR to accounting, development to project management, you’re wearing a million hats. We all know that Lean Startups methodology and customer development are important, but *actually practicing* it can be hard (if you’re not familiar run to CustDev.com *right now* and get Brant and Patrick‘s book The Entrepreneur’s Guide to Customer Development ASAP!).
As you commit yourself to “getting outside the building” to talk to your customers and truly quest for Product-Market Fit, it’s essential you make the most of those discussions. One of the hardest things for newcomers to customer development is structuring their questions for customer development, so I’d like share how I structure interviews to maximize their effectiveness.
How to Structure (and get the most out of) Customer Development Interviews
A few others have written about how they do interviews, so…
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